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A bespoke label and logo design for the Vin Seven wine series, crafted exclusively for Eat Seven restaurants. Sourced from the revered vineyards of the monks of I.K. Agios Efstathios in Mount Athos, this wine embodies heritage and refinement. The logo concept is rooted in a typographic fusion of “VIN” and the number 7, embracing a postmodern signage aesthetic. The numeral is seamlessly integrated within the brand name, creating a dynamic visual identity. Typography placement plays a crucial role in the label’s composition. When the bottle is positioned horizontally, “VIN” remains the focal point, while the number 7 subtly emerges within the wine’s title. In a vertical orientation, the letter “N” also reads as “Z,” referencing the Greek numeral for 7—adding a layer of conceptual depth to the design.