focus on now

a special printed piece to announce the company’s summer closing period in a memorable and engaging way. The piece unfolds through perforated sections, allowing recipients to tear off and keep parts of it. On one side, bold typography communicates the practical information: the exact period of closure. On the reverse, each segment features smooth gradients that capture the real summer sky colors at different times of the day—from dawn to sunset.

The color transitions not only showcase the printer’s ability to achieve vivid, precise gradients but also serve as a visual reference to the CMYK color picker space view—bringing a subtle artistic link between nature’s palette and the craft of printing. Each card also includes the corresponding hour, marking a specific moment.

Accompanying the piece is a circular cut-out overlay, which when placed on any gradient card, isolates a portion of the sky and its time. This detail echoes the printer’s loupe, inviting focus and attention.