Closing for the summer holidays, the printing house sends out cards each year to inform partners and customers of the upcoming dates. Title of this year’s concept “discover the playful essence of the summer”. The specific tagline clearly functions as a general prompt and wish for the summer holidays, while at the same time it is also the vehicle for the development of the idea. The main objective was to emphasize the new visual identity of the company (S) combined with the content of this year’s title. The end result is a game. In order to “discover” the content of the message and the information, the cards must be placed in the correct order. As long as they are placed correctly in a shape that also refers to the brand of the company, you are in a position to read.
