The series of three posters follows the sun’s journey from sunrise to sunset, not merely depicting moments in time but evoking distinct atmospheres—from the freshness of the morning to the warmth of dusk. The color palette conveys the intensity, heat, and radiance of summer light, while the sun, designed with soft gradients, acts as a source of diffuse brightness that dynamically shapes the composition.
Typographically, the choice of a contemporary yet timeless typeface enhances the identity’s minimal and flexible approach, creating a system that can be seamlessly applied across all festival communication materials. More than just a poster, this system functions as a visual narrative—an immersive journey through the cycle of summer light.
