Packaging design for the new EVA ouzo company, based in Mytilene (capital of Lesbos island in Greece), distributed exclusively to a well known Greek super market chain.
The sardine depicted on the label, is a well-known fish of the island and also known as a perfect accompaniment to ouzo.
The color palette, the style of (custom made) typography and illustration, adopt the aesthetic of the traditional greek grocery shops applied to a postmodern version.
The goal of the product is to make a strong stand out on the store shelf. The plethora of products and competition has created the need for design that will give new impetus to the type of product with a vibrant and attractive identity.