Nirra is a Greek company that collects honey from protected areas of Greece, promoting its values and ideology in ethical beekeeping. It supports the conscientious harvesting of small batches of raw honey created by bees looking for food in voluntary plants and trees that grow under the favorable conditions of the northern Greek fair microclimate. We were commissioned to design their new line of honey packaging.
The elegant and raw feel of the label design communicates the whole clean process behind the honey harvest. Embossed texts - monograms of each product - on coarse uncoated papers. Typographic, simple composition, earthy color palette with direct reference to the land where each harvest is collected.