The new packaging comes as a continuation of the basic packaging of the product, but with the aim of buying consumers who are interested in luxury food products. The package includes 5 different types of honey even with edible gold. In addition to the sense of luxury (bar form), the packaging was designed to operate in such a way that detachable parts of the packaging function themselves as individual packages.
Extremely high-quality materials and post-printing work were used to give the luxury piece of the brief. The color palette and the appearance of the package have a clear reference to the bee's anatomy, while the detachable parts have a reference to the hive. Typography and icons complement the minimalist and pure style of design.