Drawing inspiration from the texture and movement of paper itself, the word "heart" is depicted with lines that evoke the feeling of a sheet of paper unfolding. This unrolling element enhances the sense of familiarity and closeness conveyed by the brand name, as the product becomes quite literally "your paper"—an essential part of daily life. The word "tissue," designed in a modern, clean typeface, acts as a stable and reliable element, balancing the dynamic motion of the handwritten style. The coherence of the new branding is further reinforced through the same typographic approach used in the packaging information, shaping a unified and recognizable identity.

The color palette was carefully selected to create a cozy and pleasant feeling, positively influencing the shopping experience. The result is a modern and instantly recognizable packaging design that clearly communicates the brand’s core values: care, quality, and everyday comfort.