In Greek mythology, the Graces (Harites) were the goddesses of charm, beauty, nature, human creativity, and fertility. Simplicity and clarity of the branding image was the key element of the design.
The three Graces of Raphael formed the design canvas of the identity. The line-up and position of the Graces on the tableau defined the overall design line (one central figure and two on a secondary level). The brandmark combines the monogram of the title and the number (3) in Latin script. The color palette in primary colors reinforces the company’s vision which is the “basic”, the “essential” and the “necessary”.
Packages are a combination of classical geometry and modern functionality. Geometric lines and harmonic proportions form the basis of the design, symbolizing our aesthetic inspiration from the ancient columns of Greek temples.
In addition, the company's brand mark is incorporated into the packaging design, adding an extra layer to the aesthetics.