Alterra SA is a vertically integrated unit active in the field of frozen fruits and vegetables. The Company addresses both domestic and international markets. We were commissioned to design a new range of ready-to-eat frozen meals. The client’s main request was to maintain the style of the company’s previous packaging, such as the bright colors and the rosette on their front while adding new, more modern design elements. Icons and the logo of the new ‘Chef at Home’ series were redesigned and a new rosette was created with a more organic form.
photography: Theodosis Georgiadis