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branding, packaging

All about texture

Agnotis Baby Care, a Greek line of bath products geared especially toward babies. The design features a clean approach with a few spots of color added in. A majority of the products also feature textures that help reinforce the purpose of each item.

Τhe design of the packaging containers is inspired from baby toys curvature forms and the embossed tactile surfaces. Each designs' embossed patterns refer to each packaging content, such as the liquidity of shampoo or the beneficial effects of ''St. John's Wort Oil'' pores to the skin.

White surfaces was used to communicate what the brandname “agnotis” represent, the essence of purity. A natural wood lid was placed to complete the look of the custom made containers, referred to the natural origin and the uniqueness of the products.