New image
branding, packaging

The Epicurean philosophy of “living pleasantly” (Hedeos Zen) connects true pleasure with inner balance and harmony. At the heart of the Zinideos visual identity, this philosophy is expressed through the concept of congruence (harmony and alignment), giving rise to a timeless symbol that reflects balance as the foundation of genuine pleasure.

The Zinideos wine labels is rooted in the concept of congruence, expressing the harmonious coexistence of different elements. Inspired by the shapes of grapes, droplets, and wine glasses, abstract compositions emerge, combining balance with natural fluidity. The use of noise introduces an airy, almost mist-like texture, evoking water vapor and the continuous movement of liquid. The result is a contemporary, atmospheric visual language that reflects the harmony, fluidity, and sensory experience of wine.